Consulting, implementation and training. Start with the area closest to your question. A project can combine several areas, with an agreed scope, clear responsibilities and a practical handover.
For teams that need a clear, maintainable presence online. Start with the audience and content, then build an appropriately scoped website with a workable editing and release process.
For recurring work slowed by copying, unclear handoffs or disconnected tools. Map the process, simplify it, and automate the parts that justify it — with or without AI.
For teams moving from experimentation to purposeful use. Compare use cases, practise on role-specific tasks and test an AI-assisted workflow before wider adoption.
For projects with open questions or teams struggling to focus. Develop options, clarify priorities and introduce useful feedback routines. Use Scrum, Kanban or other approaches where they fit.